Artist Statement for Flash Animation
My concept for my flash animation was to make a Saul Bass inspired opening credits scene. I looked for a movie that I could get some sort of inspiration from and once I saw Big in my movie collection I knew it was perfect. I decided to use circles throughout the movie because I thought it would go hand in hand with the title and theme, especially when I make the circles grow bigger. My objective was to have a short movie with a different type of animation for each actors name that would all flow together nicely.
My target audience is generally the people who would be interested in the movie. I tried to make it go with the style of the day (the 70s) and give it a happy, comedy-esque feel to it because that’s what the movie is like. The target audience could also be the younger adult generation (late teens to mid thirties).
Since I’m not very good with flash to begin with I decided to play to my strengths and make the flash simple. That doesn’t mean I didn’t work hard, because I definitely put a lot of effort in. I used the knowledge I gained throughout our lab tutorials and tried to keep all the concepts I learned in previous digital media classes about colours, typography and flow in my mind while I was making my animation.
My biggest challenge was making the movie long enough. I started out making it too fast and realized half way through that it needed to be fixed. I tried fixing it one way and then gave up because I was messing up all my frames. I tried again another way and realized I had created my own little system that allowed me to move certain frames and make the movie longer. Another issue I ran into was getting my button to work. It took me about an hour going through the tutorial again and fooling around in flash before I could work my button, with the background and my action layer. When that obstacle was overcome I could finally move on to my animation. Which process was a little smoother than creating a button, might I add. Finally, my last issue was getting sound to work. Because I was using Ryerson’s Virtual Applications on my laptop at home somehow it wouldn’t let me work my music. I transferred the file over to my PC, used Flash 4 (which I have but is too slow to work on) and fixed the music layer there. Voila, I was done!
I’ve learned through this process mostly how to make the most complex things simple, and find other ways to do things. In the end I believe I met my original goal and target audience and I am quite proud of the work that I did. With having only used flash once in high school I am happy to say that I can successfully use the program and make animations.
Class Critique
Class critique went a lot better this time. I always hate getting critiqued in front of a large group of people but, then again, I bet you won't ever find someone who enjoys that... Anyway, the critique went well. They enjoyed the animation with a few suggestions. Of course, the suggestions were positive and I agreed that making those changes (such as fixing the ending to not cut off abruptly, and making it a little slower) would definitely help the animation. I was happy for the critique.
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