It's weird that throughout the ages music videos budgets have gone from cheap to expensive, to cheap (homemade) again. But I mean I guess that makes sense. Yeah, it started out really cheap because no one really knew how popular music videos could get, and there wasn't really a set style as to what a video should look like. Then as time went on they got more expensive, more extravagant. Instead of it being just about the music, it went to being about the video. Videos told a story, helped make the artist popular, showed how much money they had or how "cool" they were. Now, videos are becoming more homemade and cheap again and I think that's because of boredom. People are used to the outrageous videos and they need something new and refreshing. And what's more new and refreshing than whatever was new and refreshing YEARS ago? Just like in fashion and trends, the old way of doing things comes back, but with a new twist.
This time homemade and cheap videos are sending a message and that message seems to be "I don't need to blow millions on a video to make a statement. Here's my statement. Enjoy my music." And that, to the masses, is new and edgy and refreshing and they eat it all up. So of course, we're gonna see a whole new trend of homemade videos. And then you know what's going to happen?
Something newer is going to come along. Some other idea. People will get sick of homemade and go "hey, those guys who spend a billion dollars on videos were on to something. Whatever happened to doing it that way?" And things will change again and again and again. It's all about what the masses want. And it seems that the masses want one thing, then another thing. They LIKE change, they like something new and so everything has to adapt to fit what they want.
That's just what I think, anyway.
I also think that the OkGo video was brilliant.
Shelly
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