"Absolute power corrupts, absolutely." - Week Four Post

Alight, I know this post a little late, but at least it's finally done. I've been so busy with other assignments, plus work that finally I have a chance to sit down and just do my blogs.

So our week four topic was typography.

You know the drill, enjoy:

Design #1

This typography choice automatically stood out to me as super effective. First of all, the bubbly text in white fits the theme of "peace". It makes me think of hippies, happiness and fun and it's a text I've seen used before for anything having to do with hippies, peace, love and happiness. The target audience is generally hippies or people who enjoy that lifestyle or type of music. The font obviously suits the target audience well since it was the first thing I thought about when I saw the poster. The other text used (the text in black) is also quite effective. The message is a statement that this event will change people and the bold, edgy font fits perfectly.

I like the kerning of the font too (which is the amount of space in between the letters). For the white font the spacing between each letter is extremely minimal, helping to give it the bubbly look. The black fonts kerning is equally effective because there is more space between the letters, helping create the "ATTENTION: THIS IS IMPORTANT" feel to it.


Design #2

As Henry Warwick said, this font (Trajan) is probably the most overused font ever. However, it works in this poster. The small pyramid of font at the bottom kind of points upwards towards the main character, making a great flow. The fact that "Legend" is the largest part of the title makes the reader know what word the emphasis is put on.

The kerning in Will Smith's name draws the eye so that the reader knows who the star of the movie is. Although, I wouldn't exactly suggest doing this with any other name because it can confuse the person looking at it, thinking that the biggest, most "out there" part of the poster is the name of the movie, not the actor. It's effective to it's audience because it does use the epic movie type font that makes any reader think "Yeah! This movie is gonna be badass!"


Design #3

My final design is the front cover for the first issue of 52 (which is an awesome comic book series, by the way). I think the font is completely effective. The inportant parts are bolding (one - indicating the issue that it is, and here - indicicating the main emphasis in that sentence.) Not to mention the 52 is original, easy to read and bold. This type of font jumps out at comic book fans (which is what the target audience is) because it's simple and very bold. It grabs the reader's attention from across the book store, no doubt.

The small text at the very bottom, I think, could be a bit easier to read. That's the only problem. The font STYLE is good for that little tagline, but it needs to be a bit bigger just so that it also catches the readers attention, telling them what exactly the comic book is about.

Alright, so there you have it. My week four post on typography.

Cheers,
Shelly

P.S Instead of listing the sites I used last time, I uploaded them as URLs instead of files so you can just click on the photo and it'll take you to where I found it.